Discover the journey of Casa De La Joya
Casa De La Joya Founded
Casa De La Joya, founded in 1985, as it evolved into a globally renowned Jewelry Store celebrated for its extraordinary jewels, relentless innovation, and exceptional craftsmanship.


About our 40 Years History
Embark on a journey through 40 years of remarkable milestones. Meet Salih Yılmaz La Joya, the visionary who started it all, and discover how the House’s most iconic creations— from the awe-inspiring La Joya Diamond to the first Diamondbox and the signature La Joya—came to life.
Casa De La Joya, a global luxury brand renowned for its exquisite diamonds and jewelry, continues to expand its network of business partners across the world.
With jewelry designs crafted using next-generation technologies, Casa De La Joya ensures uniqueness and perfect customer satisfaction. The brand offers more than 5,000 exquisite design models to its business partners worldwide.
Journey of Casa De La Joya

La Joya Journey
Embark on a journey through 40 years of remarkable milestones.
Legendary Window
For over a 40 years, the legendary window displays at Casa De La Joya boutiques worldwide have captivated the public’s imagination.
Casa De La Joya, a global luxury brand renowned for its exquisite diamonds and jewelry, continues to expand its network of business partners across the world.
Casa De La Joya creates uniquely beautiful jewelry in a 3D environment using next-generation artificial intelligence technologies.
By leveraging these innovations, the brand continuously enhances its designs, crafting ever more exquisite and unique pieces that evolve with modern demands through constant technological advancements.
